True Food Kitchen is a health-driven restaurant chain that has overtaken the food world. Founded in 2008 by a physician and best-selling author, Dr. Andrew Weil, it has been committed to providing whole, fresh, and sustainably sourced ingredients in its American casual dining menu.
True Food Kitchen’s mission is aimed squarely at creating a balance between healthy and delicious food and has helped popularize the idea that nutritious food can taste amazing too.
Details of Funding
Annie Leibovitz/ Vogue | Oprah just invested in a health-centric restaurant chain that’s poised to grow across America
The recent round of investment secured by the restaurant is expected to push its health-driven concept even further. The addition of HumanCo and Manna Tree offers an exciting opportunity to bring better food and healthier eating to more people.
The latest round of funding means that $22 million has been invested. This includes $8 million in funding from new investors, HumanCo and MannaTree, and the rest from existing stakeholders. It is also anticipated that the company will allocate its funds to develop and expand its healthy eating concepts within and outside the United States.
Mission and Purpose
Pamela Littky/ Variety | Winfrey is best known for her multi-award-winning talk show, The Oprah Winfrey Show
True Food Kitchen’s focus on integrative nutrition, plant-forward dishes, and locally sourced produce has made it stand out since the beginning. In recent years, it has continued to provide a consumer-pleasing menu that ranges from vegan to gluten-free to paleo, all while prioritizing health and nutrition at the core. The restaurant is committed to sourcing its produce from local vendors and supporting sustainable agriculture practices.
The foods served at True Food Kitchen help support a variety of health benefits too. For example, they avoid ingredients that are harmful to some individuals or the general public, such as processed foods, artificial sweeteners, and unhealthy fats. Since the menu is plant-forward, it benefits overall health and the environment.
HumanCo and Manna Tree Involvement
THEMBA HADEBE/ AP/ SHUTTERSTOCK | Oprah Winfrey is the first black woman billionaire and the richest African-American woman
The commitment to healthy eating and sustainability by HumanCo and MannaTree aligns perfectly with the principles at True Food Kitchen. HumanCo is a venture firm investing exclusively in consumer companies that provide health and wellness services. Manna Tree is a private equity fund dedicated to environmentally sustainable companies in the food, health, and wellness industry.
True Food Kitchen has always been associated with providing better food for everyone. The recent funding round will increase its capacity to bring its concept to more people nationwide and beyond. HumanCo and MannaTree have the expertise to take the brand to a broader audience while staying true to its core principles.
Conclusion
The demand for healthier food options has only increased over the years as people prioritize a nutritious and sustainable diet. True Food Kitchen’s commitment to this mission has already earned them a loyal consumer base. With the latest investment, the restaurant’s healthy eating concept is expected to reach more people than ever before. The partnership with HumanCo and MannaTree offers a unique opportunity to popularize the idea of conscious eating and provide consumers with a sustainable option that does not compromise on taste or nutrition.
